Campaigns

Personalisation Mismatches and Lists not Appearing

Questions this guide will answer: Why is my list missing when I go to schedule my campaign? How can I check what personalisation I am using in a message? How can I change the name of a custom field in my list?   Personalisation is a great way to connect with your customers and make […]

Scheduling SMS Campaigns

Questions this guide will answer: How do I schedule an SMS campaign? How many SMS credits will my SMS campaign use? How can I delete a campaign I have scheduled for the future? Once you have uploaded your list and created your SMS message, you’ll need to schedule an SMS campaign in order to broadcast […]

Intelligent Timed Sending (ITS)

Questions this guide will answer: How can I turn on ITS? How does ITS work? Intelligent Timed Sending (ITS) allows you to send emails to individuals based around what time they’re most likely to engage, with the aim to increase your open rate.To activate this, all you need to do is tick the checkbox enable […]

Dynamic Reply

Questions this guide will answer: How does Dynamic Reply work? Why should I use Dynamic Reply? Who is it for? Those of you who want to send one campaign but have each recipient on the list(s) receive their email personally from their own contact at your brand and have replies go back to each of […]

Resend Your Email to Non Openers

Questions this guide will answer: How can I resend my email to people who didn’t open it? Is it a good idea to do a resend campaign? A really handy way of ensuring as many people as possible see your emails is to set up a resend to everyone that didn’t open the campaign when […]

Scheduling Email Campaigns

Schedule your first campaign. Once you have uploaded a list and created a message you will be able to schedule your first campaign. You can do this from the dashboard or from Campaigns > Schedule your Campaign This takes you into the ‘Campaign flow’. This has 3 steps, where you choose your Message, List and Options: […]

Approver Module

The purpose of the Approver Module is to enable marketing managers to have final sign-off on campaigns before they send.   Set-up With the approver module enabled, a login can be made an ‘approver’ of all campaigns sent from a specific profile (or profiles). A profile can have more than one approver. Once enabled, we […]

Segment your list based on engagement

Why date based filters are so important Your most engaged customers are likely to be your highest value customers. Being able to identify and organise your customers is integral to successful email marketing. Every inbox has certain algorithms in place that track engagement (opens) and the more opens you get the more likely you are […]

Website analytics tracking

In step 1 of the message flow, PureCampaign gives you the opportunity to add additional web tracking code to the end of your links. This enables you to integrate, track and attribute your email traffic more efficiently when they get to your site and move around.   Google Analytics (GA) Tick this box to enable […]