Lists & Data

Adding custom fields to a list

How to add custom fields Head to the Lists page and choose ‘Edit’ from the dropdown menu. You can do this even if your list is in use i.e. there is a campaign pending to send to it. Click ‘Add new custom field’ This will add a row for a new custom field Enter a […]

Client Requirements for Pure360 Analytics Transactional Data Upload

To build your data analytic models we do need to take data from your e-commerce (and offline) sales records, we will analyse your data, propose & validate nine customer lifecycle stages using Recency, Frequency and Monetary classifications for each buying persona. The technical specifications to provide us with your transactional data file are set out […]

FAQ: Lists

How do I find an individual user? Go to lists and search individual contacts, enter the email address and click ‘search’. Click edit next to the result, and you’ll be taken to a screen with a drop-down to choose between the lists the contact is signed up for. Choose the relevant list  and you will be given the […]

Re-Subscribing a recipient

Questions this guide will answer: How can I resubscribe a user? A subscriber can re-subscribe themselves in 2 simple ways: 1. Via a Signup form 2. Through a previous email the recipient has received Re-subscribing someone should only be done if the recipient has been in touch wanting to re-subscribe to your newsletter. 1. Via […]

Suppression Files & Opting Recipients Out

How can I opt out recipients? What happens when I upload an opt out list? Sometimes you may need to upload a list of records which you want to suppress from ever being sent to from your profile. There is an easy way of doing this: we call it an __OPTOUT__ list. This is uploaded […]

Uploading a Contact List

Questions this guide will answer: How Do I upload a contact list? How often should I clean my list? First go to the lists page and then click on import contacts. You will now be presented with the list upload page.  You will need to enter a name for your list. Then you need to choose from one of the […]

Segment your Data

Segments allow you to divide your contact lists into segments and target these addresses separately. To create a segment follow the step by step guide below.   Create a Segment – Step by Step In the lists section find the list you would like to filter. In the lists options click on the Segment button to create a new segment. Give the […]

Signup Forms

Sign-up forms are the best & safest way to build your list with consenting contacts. PureCampagin provides you with the html code for a secure and GDPR compliant sign-up form to add to your website. Each form includes reCaptcha and double optin. Generating a signup form Every list in your account will have a “signup […]

What is a preference centre and why should I have one?

A preference centre is a form that allows your recipients to control the emails you send them. You could offer them the choice between different categories of content, or to change the frequency they receive emails from you. They could also be used just to check you have the most up to date information in […]

Marketing Consent

As the holder of the data you are the ‘data controller’. When you send your contacts messages via mediums like email and SMS you are ‘processing’ that data for that purpose. In order to upload new contacts into PureCampaign you are asked to confirm that you can prove lawful basis to process that data you […]