Messages

Why is Gmail clipping my email?

You may have noticed that in Gmail, some of your messages are clipped at the bottom, like this: Gmail does this to any email over 102kb in total size. So that includes the html, subject lines, tracking and images. One of the main challenges with this is that not only are your recipients not seeing […]

Upgrade Message

Some of you, who have migrated from the previous version of PureCampaign, may find that you cannot use certain messages in your account(s) and you are offered the option to ‘upgrade’ the message. This upgrade alters the formats of certain characters to ensure consistent rendering. It will only apply to older messages made in previous […]

Dynamic content

What is dynamic content? Dynamic content is like advanced personalisation. You make HTML dynamic content blocks and name them after expected custom field values in the list(s) you intend to send to. The campaign, then pulls in content block(s) which match each contact’s custom field values. Instead of just putting the field value into the […]

RSS Feeds

What is RSS RSS feeds are an established standard of feeding content from a website or service for others to draw in on demand, they are most famous for feeding news & blogs from sites into external readers. More recently ecommerce platforms supply them. The data format is called XML and RSS delivers XML data […]

Automatic Message Import editor

What is an AMI message? An AMI message has its content pulled from a url at the point of send. A campaign using an AMI message must be a ‘recurring campaign’. So you can have a campaign, using an AMI message, repeat itself indefinitely. The subject line will be the same each time. The AMI […]

Pre-send Checklist and Message Testing

To help you spot potential problems before you do your own testing, when you move from the editor into the testing step of the email flow, we will have done some checks for you. Essentially we’ll gone through the HTML behind your email and looked for things we know are common problems and mistakes. Many […]

Send a Test Email

Sending a test email is easy- ensure you’re on the content section in either the Drag & Drop editor or the html email editor. You’ll see the following icon on the menu bar to the right: This will open up the preview message section: There are then several options: Preview the email with images on/off View the mobile […]

Personalisation and Custom Fields

Whether just the inclusion of a first name, adding a unique voucher code or whole sections of dynamic content, personalising your emails is a powerful way of making an impact on the recipient. Step 1: uploading your list Create your list and upload it to Pure360 by going to Lists and then New Contact List. Step […]

Subject Line Testing

To use the subject line tester, create your message as normal and on the Message settings page, under the subject line options area there is an option to add another subject line You will then notice another subject line text area appear under the original. You can now enter your second subject line. You can add up to a total of […]

Upload your own HTML

The HTML editor is for those of you who have your own HTML code to use for your messages and it comes complete with a code editor with live preview and a wysiwyg Visual editor.   To begin, go to messages, click new email message and choose a “HTML code editor” to enter the message flow. Fill […]

Using our Upload Library to host images

To use images in your emails they’ll need to be hosted somewhere online. You’re welcome to use the images hosted on your website or anywhere else, but to make things simpler we give you some storage space called the upload library that allows you to access these easily from within your account. You can add […]

Copying a message

Copying the HTML of a message in the visual editor Go into your message by clicking on the edit button Click next Click on the source button as highlighted below     Copy all of the code Leave this message and go to create a new message Enter the message name and subject lines Click […]

Emojis in subject lines

Emojis can easily be added into the subject line for your next Pure360 campaign. Please note that the display of an emoji does depend on the email client opening your email – test before sending. 1) Choose your emoji Please select an emoji from the following resources Emoji unicode table [Tim Whitlock] Twitter emoji [Twitter] Emojipedia Highlight […]

Tips for troubleshooting emails in Outlook

Unlike other email clients, Outlook 2007, 2010 and 2013 use Microsoft Word to render emails. The result of this is poor support for css and if the height of the email becomes larger than a ‘page’ in Word, Outlook will automatically add a page break which can add unwanted spacing in the email. Spacing Outlook […]

Using Dynamic Images

Dynamic images allow you to display different images depending on a recipients preferences or details. For example, you may want to display different images depending on someone’s gender, where they live, or their interests. To set this up, you can either use Pure360’s Drag & Drop editor or the HTML editor. To begin, you’ll need […]

Using web fonts in email

Web fonts open emails up to lots of new ways of being creative with typography in your marketing emails. There are a range of resources available that offer free web fonts that can be used in email campaigns. One of these resources is google fonts.    Current Support Web fonts are not currently supported universally, […]

Character encoding in subject lines

  Smart quotations were introduced by Microsoft as a typographic detail to aid readability of text for humans. They are only used to enhance readability for humans, and regularly cause errors when read by computers. The Unicode replacement character (black diamonds with question marks) will cause issues with your messages – not least of which […]

Languages

Your messages can be sent in many languages but it is important that you ensure the optout experience is consistent with it. The language setting on your message will control the language of the automatically added unsubscribe link (if you enable it) and the language of the unsubscribe pages your receiving contacts will get if […]