Messages

Editing images

Image editor Whilst in the Drag & Drop editor, when you double click on an image, which you have added from your image library, you will have the option to “edit” it. Clicking “edit” will take you to the image editor. The starting state of the editor will zoom your image to fit the canvas. […]

Setting a Personalisation Fallback

Questions this guide will answer: How do I set a personalisation fallback? Why should I set a personalisation fallback? What type of content are you after? Description How to Implement Further Reading Personalisation is a great way to connect with your customers and make them feel valued. This is why it’s so important to get […]

Clipped Emails

Questions this guide will answer: Why is Gmail clipping my email? How can I reduce the file size of my email? What type of content are you after? Description How to Implement Further Reading You may have noticed that in Gmail, some of your messages are clipped at the bottom, like this:     Gmail […]

Upgrading a Message

Questions this guide will answer: Why can’t I edit my messages anymore? What does the word ‘Upgrade’ next to my message mean? What type of content are you after? Description How to Implement Further Reading Some of you, who have migrated from the previous version of PureCampaign, may find that you cannot use certain messages […]

Dynamic Content

Questions this guide will answer: How can I create dynamic content blocks? How do I add dynamic content regions to my email message? What type of content are you after? Description How to Implement Further Reading Dynamic content is like advanced personalisation.   You make HTML dynamic content blocks and name them after expected custom […]

RSS Feeds

What is RSS RSS feeds are an established standard of feeding content from a website or service for others to draw in on demand, they are most famous for feeding news & blogs from sites into external readers. More recently ecommerce platforms supply them. The data format is called XML and RSS delivers XML data […]

Automatic Message Import editor

What is an AMI message? An AMI message has its content pulled from a url at the point of send. A campaign using an AMI message must be a ‘recurring campaign’. So you can have a campaign, using an AMI message, repeat itself indefinitely. The subject line will be the same each time. The AMI […]

SMS Messages

Questions this guide will answer: How do I find my existing SMS messages? How do I create a new SMS message? How can I change the default message added by the template? How can I change the sender name? What type of content are you after? Description How to Implement Further Reading Before sending an […]

Pre-send Checklist and Message Testing

Questions this guide will answer: How do I check my links in my email? Do I need to add Alt Text to my images? What type of content are you after? Description How to Implement Further Reading To help you spot potential problems before you do your own testing, when you move from the editor […]

Send a Test Email

Sending a test email is easy- ensure you’re on the content section in either the Drag & Drop editor or the html email editor. You’ll see the following icon on the menu bar to the right: This will open up the preview message section: There are then several options: Preview the email with images on/off View the mobile […]

Personalisation and Custom Fields

Whether just the inclusion of a first name, adding a unique voucher code or whole sections of dynamic content, personalising your emails is a powerful way of making an impact on the recipient. Step 1: uploading your list Create your list and upload it to Pure360 by going to Lists and then New Contact List. Step […]

Subject Line Testing

To use the subject line tester, create your message as normal and on the Message settings page, under the subject line options area there is an option to add another subject line You will then notice another subject line text area appear under the original. You can now enter your second subject line. You can add up to a total of […]

Upload your own HTML

The HTML editor is for those of you who have your own HTML code to use for your messages and it comes complete with a code editor with live preview and a wysiwyg Visual editor.   To begin, go to messages, click new email message and choose a “HTML code editor” to enter the message flow. Fill […]

Using our Upload Library to host images

To use images in your emails they’ll need to be hosted somewhere online. You’re welcome to use the images hosted on your website or anywhere else, but to make things simpler we give you some storage space called the upload library that allows you to access these easily from within your account. You can add […]

Copying a message

Copying the HTML of a message in the visual editor Go into your message by clicking on the edit button Click next Click on the source button as highlighted below     Copy all of the code Leave this message and go to create a new message Enter the message name and subject lines Click […]

Emojis in subject lines

Emojis can easily be added into the subject line for your next Pure360 campaign. Please note that the display of an emoji does depend on the email client opening your email – test before sending. 1) Choose your emoji Please select an emoji from the following resources Emoji unicode table [Tim Whitlock] Twitter emoji [Twitter] Emojipedia Highlight […]

Tips for troubleshooting emails in Outlook

Unlike other email clients, Outlook 2007, 2010 and 2013 use Microsoft Word to render emails. The result of this is poor support for css and if the height of the email becomes larger than a ‘page’ in Word, Outlook will automatically add a page break which can add unwanted spacing in the email. Spacing Outlook […]

Dynamic Images

Dynamic images allow you to display different images depending on a recipients preferences or details. For example, you may want to display different images depending on someone’s gender, where they live, or their interests. To set this up, you can either use Pure360’s Drag & Drop editor or the HTML editor. To begin, you’ll need […]

Using web fonts in email

Web fonts open emails up to lots of new ways of being creative with typography in your marketing emails. There are a range of resources available that offer free web fonts that can be used in email campaigns. One of these resources is google fonts.    Current Support Web fonts are not currently supported universally, […]

Character encoding in subject lines

  Smart quotations were introduced by Microsoft as a typographic detail to aid readability of text for humans. They are only used to enhance readability for humans, and regularly cause errors when read by computers. The Unicode replacement character (black diamonds with question marks) will cause issues with your messages – not least of which […]