Why monitoring software incorrectly flags our script as slowing your site

Our JavaScript is added to each of your pages to identify the type of page and, where relevant, send data back to our servers using a WebSocket. This is a secure and efficient method of transmitting data between the browser and server. The WebSocket connection is continuously open (pending) to facilitate data transfer (think of […]

Will your script affect my website’s performance?

In order for us to integrate with a website, we require you to include to a JavsScript file that tracks which pages and products your customers are visiting so we can use this information in your triggered campaigns. This script is loaded each time a page is viewed on your site. We’re very conscious of […]

Transaction Import Requirements

Pure360 Personalisation can load transaction data from a file which you place on an sFTP server. For example, the following file could be used: order_id,product_id,item_name,item_price,qty,cart_price,cart_price_including_tax,cart_price_excluding_tax,order_date,email,Currency 4056046,861838,Drawer Lock 19 x 22mm Chrome Plated Keyed Alike Differ 1,8.1,2,122.9,147.48,122.9,08/04/2015 09:51,,GBP 4056046,651826,Legge 5 Lever Sashlock Stainless Steel Case Size 64mm Backset 44mm,22.5,1,122.9,147.48,122.9,08/04/2015 09:51,,GBP 4056047,969754,Exidor 305 Panic Mortice Actuator,72.5,1,72.5,87,72.5,08/04/2015 09:52,,GBP […]

Product Import requirements

Pure360 Personalisation can load product data from a file which you place on an sFTP server. For example, the following file could be used: “id”,”color”,”curr”,”price”,”monthly_price”,”deal_code”,”img”,”url”,”stock”,”name”,”categories” “54321”,”green”,”GBP”,”34.99″,”32.49″,”201802deals”,””,”″,”1″,”Test Product”,”Mens>Formal Wear>Jackets” The filename must contain ‘product_import’ to be recognised as a product file. File formats supported: TSV, CSV. We recommend that data should be encoded as utf-8, however […]

Why does Google Analytics show different data to the Personalisation platform?

Note: Most of the Personalisation reports work on an attribution window after an email is sent, only the Campaigns report uses the campaign parameter to group figures. Google Analytics and Personalisation both use the utm_campaign parameter in links to capture analytics data for your site, such as purchased value. This data is available in Personalisation […]

Glossary: SmartBlock Data Sources

Algorithm/Machine Learning Sources People Like You Buy Recommends products that shoppers with similar behavior went on to buy. This tactic looks at products that the shopper has bought, and compares with other shoppers who’ve viewed those products, then uses a machine learning algorithm to recommend the most likely eventual purchases. Purchased Together Recommends products that […]

Recommendation Blocks

Make your emails stand out from the crowd with product recommendation blocks, which allow you to display real time personalised content in your emails. Features include: Dynamic content for hyper-personalised communications Open-time formatting so that the content and products in your emails can be changed, even after sending Individual, personal recommendations based on browsed and purchased […]

Can I use a last click attribution to see how people access my site

Using Google Analytics, you can provide information about how customers entered your site. It will group all customers who clicked a link with the same campaign tag and display them under reports and then campaigns. This is can be used to measure the last click that customers used to get to your site. You can […]

Why didn’t a customer receive my email?

Our Personalisation platform stores a log of all events relating to every site visitor, which you can find under reports then shoppers. You can browse the list, but to find a specific person you need to enter their full email address in the search box at the top. Once the address has been found, you’ll […]

How do I prevent abandonment emails sending if someone has purchased recently?

If someone purchases a product, but subsequently returns to your site and browses a product, or carts something, they could receive an abandonment email (based on the settings in your account and their history). By default, the system will suppress these sends for 24 hours after a purchase (this is configurable under settings, settings home then abandonment […]