Smart quotations were introduced by Microsoft as a typographic detail to aid readability of text for humans. They are only used to enhance readability for humans, and regularly cause errors when read by computers.
The Unicode replacement character (black diamonds with question marks) will cause issues with your messages – not least of which is the inability to save or duplicate the message. By removing them all functionality will be restored to your message.
“Copying from – ‘Microsoft’ word 2016”
– With the above subject line which was copied directly out of word, the recipient sees:
– With the above subject line which was typed out directly, the recipient experiences:
Two main types of errors
The above image is used when an error occurs due to a character being unable to match it’s Unicode accompanying glyph. (A fancy term for an special character image)
The above string is in reference to a Unicode special character being encoded as ISO-8859-1, which is misinterpreted as multiple characters thus explaining why it produces four characters. This encoding type is slowly being replaced by UTF-8 by most web technologies.
Characters to look out for
Microsoft smart quotations: [ “ ” ]
Microsoft smart comma: [ , ]
Microsoft EM dash: [ — ]
Microsoft apostrophe: [ ‘ ]
The resolution to eliminating this issue from arising within your Pure360 account would be to directly type out your quotations/apostrophes/hyphens. As the main culprit for causing these issues is Microsoft Office, with it’s readability changes to these special characters.
Type out your special characters and avoid copying from Microsoft word, or more fancy processing documents, as they will bring in the styling and when encoded will be produce erroneous characters. These will show in users inboxes in replacement of the subject line data.
Always type out your subject lines special characters, as this will prevent the encoding from injecting errors.
The Microsoft Office support site will assist you in turning off smart quotations for all Microsoft packages.