Once you have sent an SMS campaign you will of course want to see how it performed. This can be discovered in Reports…
Go to Reports, open the sub-nav menu then choose SMS Campaigns
You will have a list of all of the reports and some top level stats for each
You can export all of the top level stats as a csv; if you have performed a search you will only export the campaigns in the search, otherwise it will export everything.
Click the message name to open the report for that campaign
SMS campaign report
The top of the report gives you the main stats and the ability to preview or export all or any of the tracking events which resulted from the campaign.
Next are the full stats for the campaign.
Finally some comparisons to show you the differences between sent v not sent and received & not received.
The subscribers tab gives you access to each contact you scheduled your SMS campaign to. It shows you if it was sent, received and if that contact unsubscribed. You can also search for a specific mobile number.
Note: Generally the only reason a contact would not have been sent to, is if they had previously unsubscribed. You can avoid these by cleaning your list(s) before you schedule your campaign.
There are some edge cases where personalisation could feed in an incompatible character to a specific contact’s message, resulting in that contact not being sent to.
SMS 121 reports
In the same sub-nav menu from reports, you can access SMS 121 reports.
These are primarily triggers sent via the APIs where more often that not the entire content is supplied at the same, instead of using an existing message.
From here, you can see who was scheduled which message & when; if they were sent it, if they received it and you can preview the message.
Note: 121 message content is not kept for as long as report data. Do not be surprised if old 121s cannot be previewed.