Algorithm/Machine Learning Sources
People Like You Buy
Recommends products that shoppers with similar behavior went on to buy. This tactic looks at products that the shopper has bought, and compares with other shoppers who’ve viewed those products, then uses a machine learning algorithm to recommend the most likely eventual purchases.
Purchased Together
Recommends products that have often been bought with the product on the current page.
Purchased After Viewing This
Recommends products that shoppers often buy after they view the product on the current page. This tactic uses a machine learning algorithm to recommend the products that shoppers who viewed this product most often went on to buy.
Similar Products
This is list of products that have been identified as similar by a machine learning algorithm using (by default) the product’s name, description and categories. There is some control over which fields/categories are included/excluded from the matching.
Crowd Sourced
Frequently Browsed
Weighted list of products over the last three hours based on the number of times a product was browsed
Frequently Carted
Weighted list of products over the last three hours based on the number of times a product was carted
Frequently Abandoned
Weighted list of products over the last three hours based on the number of times a product was abandoned
Frequently Purchased
Weighted list of products over the last three hours based on the number of times a product was purchased
Personalised for one customer
Frequently Browsed
A list of browsed products based on the person’s history (ordered by most recent)
Frequently Carted
A list of carted products based on the person’s history (ordered by most recent)
Frequently Abandoned
A list of abandoned products based on the person’s history (ordered by most recent)
Frequently Purchased
A list of purchased products based on the person’s history (ordered by most recent)
Current Cart
The contents of the cart at the time they last visited the cart page (or raised a cart signal)
Most Recent Abandoned cart
The contents of the cart from their most recent abandon (browse or cart)
Products
All Products
A randomly picked selection from the whole product database
New Products
List of products ordered by the date they were captured into our product database (the one built by scraping the website or importing from FTP)
Impulse Buys
Works on a ratio of how often a product was viewed and subsequently purchased (i.e. those with high correlation between view and purchased)