RSS (Really Simple Syndication) is a format in which website owners can publish the content of their website such that it can be easily ingested by other software without rendering the entire contents of their website. This also enables third parties to access each the data at an individual article level; it allows for an article title, link, image and synopsis to be included alongside some other metadata like author and publish date.
An RSS file might look something like this:
<?xml version="1.0" encoding="UTF-8" ?><rss version="2.0"><channel><title>RSS Title</title><description>This is an example of an RSS feed</description><link>http://www.example.com/main.html</link><lastBuildDate>Mon, 06 Sep 2010 00:01:00 +0000 </lastBuildDate><pubDate>Sun, 06 Sep 2009 16:20:00 +0000</pubDate><ttl>1800</ttl><item><title>Example entry</title><description>Here is some text containing an interesting description.</description><link>http://www.example.com/blog/post/1</link><guid isPermaLink="false">7bd204c6-1655-4c27-aeee-53f933c5395f</guid><pubDate>Sun, 06 Sep 2009 16:20:00 +0000</pubDate></item></channel></rss>
You can find out more about RSS in the Wikipedia article.
RSS at Pure360
At Pure360 we support RSS feeds as a method of importing content into an email campaign. To read more about the specifics view: Does RSS need to be in a certain format to work with Pure?