Reporting & Analytics

Reports

• Why does Google Analytics show different data to the Personalisation platform?
• Can I download my reporting?
• Why does reporting show a lot of clicks from one source in a short period of time?
• Group Reports
• Geolocation Reporting
• SMS Reports

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Analytics

• RFM Segments
• How CLTV Is Calculated
• RFE Segments
• How Campaign Revenue Is Calculated